Rebranding is about more than just a new name or logo—it’s about encapsulating who we are, where we’ve come from, and where we’re headed. As we transitioned from Maxident to Mint Ops, we wanted to create a brand that reflects our growth, our values, and our commitment to supporting dental clinics in new and innovative ways. Here’s a look at why we chose the name Mint Ops and the meaning behind our distinctive color palette.
Why “Mint Ops”?
When we started brainstorming names for our new brand, we wanted something that captured our fresh approach to clinic operations and reflected our expansion beyond software.
“Mint” represents innovation, freshness, and renewal. It symbolizes our commitment to bringing new and revitalizing solutions to the dental industry. The word mint has a long association with something being pristine or in excellent condition—reflecting our goal of providing clinics with high-quality, cutting-edge services that enhance their operations.
“Ops” is short for operations, the core of every successful dental clinic. Managing scheduling, payments, patient communications, and staffing are all part of a clinic’s day-to-day operations, and “Ops” communicates our commitment to optimizing these processes. We’re here to make clinic operations run smoothly, efficiently, and effectively, allowing practices to focus more on delivering outstanding care.
Together, Mint Ops captures our mission: to bring fresh, innovative solutions to the operational needs of dental clinics across Canada, while continuing to build on our trusted foundation in dental software.
From Maxident to Mint Ops: A Natural Evolution
For decades, Maxident has been synonymous with reliable dental practice management software. But as we grew, it became clear that dental clinics needed more than just software to thrive. This realization led to our acquisitions of U R Due, offering remote reception and administrative support, a marketing division, and a staffing division to address the unique challenges clinics face today.
With these new services, we were no longer just a software provider. We had become a full-service partner, helping clinics streamline their operations, grow their patient base, and solve staffing challenges. Mint Ops is the natural evolution of that growth, allowing us to bring all of these services together under one cohesive brand.
The Meaning Behind the Colors
Just as the name was carefully chosen, the colors we selected for Mint Ops were picked to visually represent our brand’s values, energy, and the promise we offer to our clients. Our color palette reflects the balance of trust, freshness, and energy that Mint Ops brings to the table:
Dark Gray: This color represents stability, professionalism, and reliability—the core values that clinics have come to associate with Maxident over the years. Dark gray communicates that, while we are evolving, we are still grounded in the trust and dependability that our clients rely on. It’s the foundation of our brand and reflects the solid support we provide to clinics.
Mint Green: As the primary color in our palette, mint green signifies freshness, growth, and renewal—values at the heart of our brand. It’s a modern, vibrant color that reflects the innovative solutions Mint Ops offers and the fresh perspective we bring to clinic operations. It also ties directly to our name, emphasizing our focus on delivering new, revitalizing solutions to help clinics grow and thrive.
Pink: Pink adds an element of energy and creativity to our brand. It symbolizes our commitment to thinking outside the box and delivering solutions that are bold, dynamic, and forward-thinking. We want Mint Ops to inspire clinics to not only streamline their operations but also to embrace new ways of doing business and engaging with patients.
A Brand That Reflects Our Vision
At its core, Mint Ops is more than just a new name or logo. It’s a reflection of our evolution and our ongoing commitment to helping dental clinics succeed. The name Mint Ops embodies our approach to fresh, innovative solutions, while our colors capture the balance of trust, growth, and creative energy that drives us forward.
We’re excited to share this new chapter with our clients and partners, and we can’t wait to continue helping dental clinics across Canada grow and succeed with the power of Mint Ops behind them.
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Ready to see how Mint Ops can help your clinic?
Visit www.mintops.ca to explore our services and learn how we can support your clinic’s success.
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