Let’s face it—recruiting in the dental industry isn’t what it used to be.
Gone are the days when you could post a generic ad like “Looking for a hygienist. Full-time. Competitive pay.” and expect resumes to roll in. Whether you’re hiring a dental assistant, associate dentist, or front desk coordinator, standing out in today’s job market takes a little more effort—and a lot more intention.
So how do you create a job post that cuts through the noise and attracts people who want to work with you?
Let’s break it down.
Start With a Hook (Not Just a Title)
The job title should be clear (Dental Hygienist, Associate Dentist, etc.), but the first couple of lines? That’s where you sell the vibe.
Example: “We’re a fast-paced, family-focused dental practice in NW Edmonton looking for a rockstar dental assistant who loves helping patients smile. If you’re all about teamwork, good vibes, and taking pride in your work—we’d love to meet you.”
This sets the tone and helps candidates instantly know: This place sounds like my kind of team.
Describe More Than Just the Duties
Yes, you need to list responsibilities—but don’t make it read like a textbook. Instead of a dry bullet list, talk like a human:
✅ Try this:
“You’ll be our go-to for making patients feel at ease, assisting during procedures, keeping things running smoothly behind the scenes, and occasionally dancing to ’80s music with the team (seriously—it happens).”
Give people a sense of what a real day on the job looks like. Culture matters. Personality matters.
Highlight What Makes You Special
There are hundreds of dental offices out there. Why should someone want to work with yours?
Mention things like:
Your team culture (fun, collaborative, patient-first, etc.)
Perks beyond salary (flexible hours, CE allowance, office lunches, etc.)
Unique values or mission (“We believe going to the dentist should feel like catching up with a friend.”)
This is your chance to stand out—don’t waste it!
Be Clear About Pay, Hours, and Expectations
Yes, candidates want culture and growth—but they also need to know the basics.
Be upfront about:
Full-time vs. part-time
Work hours/schedule
Compensation range (if possible—it builds trust)
Requirements (license, years of experience, certifications)
And always keep it honest. Overselling your work environment will only lead to mismatches and quick turnover.
End With a Call That Feels Inviting
Wrap it up by encouraging them to apply but skip the corporate clichés.
✅ Instead of: “Only qualified candidates will be contacted.”
✅ Try: “Think you’d be a great fit? Send us your resume and a quick note about why you’d love to join our crew. We can’t wait to meet you!”
Bonus Tip: Add Photos or Video
If your job post platform allows it, include real pictures of your team or a short video walkthrough of your practice. Candidates want to see where they’ll be spending their days.
Authenticity builds trust—and trust attracts great people.
The Bottom Line
Great job posts aren’t just about what you’re hiring for—they’re about who you are and why someone would want to work with you.
The dental industry is all about connection, care, and personality. Your job post should reflect that.
Write like a real person, show off your culture, and don’t be afraid to let your practice’s personality shine.
Need help crafting a specific job post? We’ve got you—our experienced team at U R Hired are here to help and are always available to find you the perfect fit!
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