Press Releases for Dental Clinics
Your clinic does newsworthy things. Almost nobody hears about them.
Mint Ops writes press releases for dental clinics across Canada and syndicates each one to more than 1,000 news and media sites, for $1,999.
Clinic news that could build your reputation (new locations, new associates, new technology, community work) usually travels no further than the staff room. We write each release in-house and syndicate it widely, so your news does the work it should.
The problem
News that never leaves the building builds nothing.
When a clinic invests in new technology, brings on a specialist, opens a second operatory, or spends a Saturday doing free dentistry for a community group, something valuable has happened: the kind of thing that shapes how a community sees a practice. And then, in most clinics, it evaporates. A social post, maybe. A mention in the waiting room. Nothing anyone outside the existing patient base will ever encounter.
The opposite failure exists too: releases written like ads, sent nowhere in particular, announcing nothing. Outlets ignore them, and rightly. A press release is a specific instrument with specific rules, and using it as a megaphone for promotions teaches journalists to skip your name.
Between those two failures sits the working version: real news, written properly, sent where it can land.
In plain terms
What a press release does today.
A press release is a news story written the way newsrooms and news sites expect: the announcement, the facts, the quotes, the context. Ours are syndicated to more than 1,000 news and media sites. Most of that network is American: business and finance news sites, news feeds, and the websites of local TV stations. Each one runs your release as written, with your clinic's name in it.
That's placement, and it's guaranteed. Coverage is different. Coverage is when a journalist decides your news deserves their own story. It does happen, especially when there's a local angle, and when there is one we take it to local outlets ourselves. Nobody can promise it.
The quieter half of the job: every placement is another site with your clinic's name on it. Search engines and AI answer engines read that trail when they decide whether a clinic is real, established, and reputable enough to show at the top or name in an answer.
The discipline that makes all of it work is editorial honesty: only real news goes out, written straight, when something happens at the clinic. That's what keeps outlets reading your releases and patients trusting what they find. It's slower than advertising. It's also the part of marketing that compounds into reputation.
Placement · guaranteed
1,000+ sites
Your release, as written, with your clinic's name in it.
Coverage · never promised
A journalist's own story
Up to the journalist. A local angle helps, and we pitch it when there is one.
Writing a release is the easy part. The hard part is knowing what's actually news, and writing it so it's still true years from now.
The rule we write by
A release stays online long after the news is old.
Once a release is out, it sits on hundreds of sites we don't control, and most of them never take anything down. So we write every release to stay true for as long as it stays up.
That rules out a few things clinics sometimes ask for. No prices or promotions: they expire, and they turn news into an ad. No “newest” or “only” claims that the next clinic to open can make false. No “15 years in practice,” because next year it's wrong; we write “since 2011” instead. Facts get dates. Plans wait until they're done.
| Instead of | We write |
|---|---|
| Our newest associate | Dr. [Name] joined the clinic in October 2026 |
| 15 years in practice | In practice since 2011 |
| The only clinic in town with [technology] | The clinic added [technology] in 2026 |
| Book this month for 20% off | Left out. A price belongs in an ad. |
The service
Written in-house. Syndicated widely.
We find the story (sometimes in things you didn't realize were newsworthy), write it to newsroom standard, and syndicate it to more than 1,000 news and media sites. When there's a local angle worth pursuing directly, we pursue it.
Each release is also written with the quiet half of the job in mind: the wording that helps coverage connect back to your clinic, consistent naming that search and answer engines can attribute, and a story angle aligned with what your clinic wants to be known for, the same positioning that drives every other Mint Ops engagement.
And if what you have isn't news yet, we'll say so and tell you what would make it news, because the next release always lands better when the last one was real.
What your clinic gets
- News judgment: what's a story, and what isn't yet
- A release written in-house to newsroom standard, approved by you before it goes out
- Syndication to more than 1,000 news and media sites, each naming your clinic
- A placement report with a link to every placement
- AI metrics: where AI engines indexed and cited your release, and which questions about your news they answered with your clinic's name
- All reporting under the Mint Ops name
$1,999 per release
Want one every quarter, planned across the year? That's part of SEO + AI Visibility →
Questions
Asked before you ask.
What counts as news at a dental clinic?
More than most owners think: a new location or renovation, a new associate or specialist joining, new technology or services, community sponsorships and charity work, milestones and anniversaries. What doesn't count: routine promotions dressed up as announcements. Part of our job is telling you which is which before anything goes out.
Will media pick it up?
Your release will appear on more than 1,000 news and media sites. That part is guaranteed. Whether a journalist writes their own story about it is up to the journalist. Local outlets do cover local business news, and a well-written release about something real gets picked up more often than people expect. We won't promise coverage, and you should be careful with anyone who does.
Where does the release actually appear?
Across our syndication network: business and finance news sites, news feeds, and the websites of local TV stations, most of them in the US. It also goes to newsroom services such as Thomson Reuters, Bloomberg and Postmedia, where journalists can find it. Your report lists every web placement with a link.
What does a press release do for my search and AI visibility?
Distribution and pickup put your clinic's name on sites other than your own. Search engines and AI answer engines read those signals when deciding whether a clinic is real, established, and worth showing or naming. Your report shows where AI engines indexed and cited the release. It's slower and subtler than SEO on your own site, and it stacks with it.
How often should a clinic put out a release?
When there's something to say, and no more often. A release exists to mark real news, and a schedule of manufactured announcements burns credibility. For most clinics that means a few well-chosen releases a year. If you want one every quarter, planned around what the clinic wants to be known for, that's part of SEO + AI Visibility.
What does it cost?
$1,999 per release. That covers finding the story, writing it, syndication to more than 1,000 sites, and the report.
Get started
It all starts with a conversation.
Tell us what's happening at your clinic: what's new, what's coming, what you're proud of. We'll tell you whether it's a story yet, and if it isn't, what would make it one.