Dental SEO for Canadian Clinics
Good dental SEO starts with one question: what do you want to be found for?
Mint Ops provides SEO for dental clinics across Canada from $900 a month.
Most dental clinics have been approached by an SEO agency. Many have paid for it. Fewer have seen results they could clearly attribute to it. We build search visibility starting from what your clinic wants to be known for, and from whether that search opportunity exists in your area.
The problem
Generic SEO, sold as a package, measured by nobody.
The standard version of dental SEO goes like this: an agency arrives with a package, applies the same keyword list it applied to the last clinic, and sends a monthly report that no one on your team can connect to anything that happened in the practice. Twelve months later you know what you spent, and you still don't know what it produced.
The missing step is almost always the same one. Nobody checked whether the terms being chased have meaningful search volume in your market, whether the local competition on those terms is winnable, or whether they reflect the services you want more of. Without those answers, SEO is an invoice with no strategy behind it.
And sometimes SEO isn't the constraint at all. A clinic whose schedule leaks through recall or whose phones go unanswered needs the business behind the marketing running properly before it needs more traffic. We notice that, because dental operations is where we come from.
In plain terms
What SEO is, and how being found works.
When someone in your area searches for a dentist, a denture repair, or “emergency tooth extraction near me,” Google decides in a fraction of a second which clinics appear first. Increasingly, AI answer engines make the same decision: when a patient asks ChatGPT or Google's AI Overviews who they should see, the engine names a handful of clinics and everyone else is invisible. SEO is the work of making your clinic the one that gets shown, and the one that gets named.
Search engines and answer engines match the words people search with against the content on your website. If your site doesn't contain clear, relevant content about a service, in the words patients use when they look for it, you will not surface for that service. Not on page one, and not in an AI answer. It doesn't matter how good the dentistry is. What's written on the site is what the engines have to work with.
And the words that matter are a moving target. The keyword game shifts periodically with how people in your location search: seasons, demographics, new competitors, new habits. A term that brought patients last year can quietly lose its volume while another one rises. What people search for in your city is not what they search for two towns over.
So the course of action comes from three inputs, checked against each other: the services you want to be found for, the real search volume for those terms in your area, and how competitive each term is locally. Where those three overlap is where the work goes: content written and adjusted to match, results measured, and the plan revised as the numbers move. That measuring and adjusting never ends, and it keeps the whole effort pointed in the right direction.
A determined clinic could do everything above for itself. The work never ends: rankings have to be maintained, and maintenance is what people run out of.
The service
There is no such thing as blanket SEO.
Every engagement starts with the question above: what do you want patients in your area to find you for? From there we do the checking: the keywords that reflect those services, the search volume in your market, the local competition on each term. If the volume is meaningful and the competition is winnable, we recommend it and we pursue it. If it isn't, we tell you that instead of taking your money on a term nobody is searching for.
Once an engagement is underway, your SEO performance is visible at all times in a dedicated client portal: keyword rankings, traffic trends, and progress against the targets we set together. Search volume and competitiveness shift over time, and Ben Pourani leads regular progress meetings with every client to review what's working, what's changed, and what we're adjusting. You are never left wondering what your investment is producing.
Everything is built and delivered in-house, by a team that works only with dental practices, inside a company that has been in dental since 1978. That matters in SEO, because knowing which searches lead to patients who book, stay, and return is knowledge you only get from inside the practice.
What your clinic gets
- A keyword strategy built on real search volume in your market
- A clear read on which terms are winnable and which aren't worth your money
- A client portal with rankings and traffic visible at all times
- Regular progress reviews led by Ben Pourani
- A straight answer if SEO isn't your clinic's real constraint
Local
$900/mo
Regional
$1,200/mo
Full
$1,600/mo
Questions
Asked before you ask.
How long does SEO take to show results?
Months, not weeks. Anyone who promises otherwise is selling something else. Local terms with winnable competition usually move first. What you get from day one is visibility into the work: your portal shows keyword rankings and traffic trends at all times, and Ben Pourani reviews progress with you regularly, so you're never guessing whether it's working.
What about AI search, like ChatGPT, AI Overviews and voice assistants?
Same principles, same work. AI answer engines name clinics whose websites clearly answer the questions patients ask, which is what keyword-relevant content does. Optimizing for those answers (sometimes called AEO) is part of every SEO engagement: it's built into how we write and structure your content from the start, because that's where search is going.
What's the difference between Local, Regional, and Full SEO?
Scope. Local SEO ($900/month) targets patients searching in your immediate area. Regional ($1,200/month) extends that to a wider geography, useful for clinics that draw from surrounding communities. Full SEO ($1,600/month) is the complete engagement across your market and service keywords. Which tier fits depends on your market, and we'll tell you if the smaller one is enough.
Do you guarantee first-page rankings?
No, and we'd encourage you to be careful with anyone who does. Rankings depend on your market, your competition, and how search itself changes. What we commit to is a strategy built on real search volume, work you can see in your portal at all times, and a straight answer when something isn't moving, including what we're changing because of it.
We've done SEO before and couldn't tell if it worked. How is this different?
That experience is the most common one clinics bring us. It usually traces to generic SEO sold as a package: no keyword conversation, no local volume check, no visible reporting. Every engagement here starts with what you want to be known for, checks whether that search opportunity exists in your area, and keeps the results in front of you for the whole engagement.
Do I need SEO, or should I run ads instead?
It depends on the problem. SEO builds durable visibility for patients searching in your area; ads buy immediate reach while they run. Sometimes the answer is one, sometimes both, sometimes neither: if your real bottleneck is recall or scheduling, more traffic won't fix it. That's the kind of thing we tell you in the strategy meeting, before you spend anything.
What does the free SEO audit include?
Our free SEO audit runs on SE Ranking. It asks for your website, a keyword, your name and email, and emails you a report on how that page performs in search for that keyword. SE Ranking passes your name and email to us so we can follow up about the results, and you can opt out at any time. You can run it on your own clinic or on your competition.
Get started
See exactly where your clinic stands before you spend a dollar.
Run the free SEO audit on your own clinic, or on your competition. It gives both of us the same starting point: where your visibility is today, and what it would take to change it.