Dental marketing for Canadian clinics, from a company that has been in dental since 1978.
Most dental marketing agencies don’t know what happens after a patient walks through the door. We do.
Mint Ops Marketing is the marketing division of Mint Ops, a Winnipeg dental business services company. It runs websites, SEO, social media, Google and Meta ads, print, billboards, radio and press releases for dental, hygiene and denture clinics across Canada, month to month, with services from $150 a month.
Marketing a dental clinic is different from marketing a restaurant or a retailer. The choice takes longer, the decisions are more personal, and the difference between a clinic that’s growing and one that’s stalling usually comes down to how well the business behind the marketing is running, more than to its ad spend.
We’ve been inside dental practices since the days when a Yellow Pages listing and a sign above the door were a perfectly adequate marketing strategy. The industry has changed somewhat since then. So has what it takes to grow a practice.
We’re a dental company that does marketing. Our only clients are dental, hygiene and denture clinics.
A general marketing agency working with a dental clinic learns the industry from the outside. They study it, research it, maybe hire someone with a dental background to review their work.
What they don’t have is the accumulated experience of having sat inside dental practices, spoken with owners, managed the software, understood the economics, and watched what drives a clinic’s growth and what quietly drains it.
We do. Our marketing team works only with dental practices, inside a company that has been in dental since 1978. When we look at a clinic’s visibility problem, we ask more than how to get more people through the door. We ask whether the clinic has a demand problem (not enough patients) or a supply problem (the patients and the potential are there, but something in the operations, the scheduling or the patient experience is keeping it from being realized).
A general agency will run the ads regardless. We’ll tell you whether running ads is the right move.
Strategy first. Always.
Every engagement starts the same way, with a strategy meeting. Packages and proposals come after it.
Before we recommend anything, we need to understand your clinic. Where your patients come from and why. What’s worked in the past, what hasn’t, and why. Only after that conversation do we tell you what we’d recommend and what we wouldn’t.
We work with dental clinics at every stage.
Our clients are dental clinics, independent hygienist practices, and denture clinics. What they have in common is that they’re running a business in a competitive market and they need their marketing to work.
Starting Out
You're building a patient base from scratch. Every decision feels high-stakes because the margin for error is smaller. You need visibility quickly, and it has to bring in patients who fit your practice. We help you establish a presence that attracts the right people from the start, so you don't spend the first few years correcting a positioning mistake.
Established and Ready to Grow
Your clinic is running well. You have a loyal patient base, a good team, and a sense that there's more growth available than you're currently capturing. The questions are where the real opportunity is and how to reach it without disrupting what's already working.
New Ownership
You've acquired a practice and inherited its reputation, its patient base, and its marketing, for better or worse. The priority is continuity where it matters and change where it doesn't. We help new owners establish their own voice without alienating the patients who were already there.
Expanding
You're opening a second location, adding a hygienist practice, or extending into new services. Growth at this stage introduces complexity that a single-clinic marketing approach wasn't designed to handle.
What do you want to be known for in your area?
We mean more than the services you offer or your hours. The answer guides your marketing budget, your hiring, your patient experience and the way your clinic operates day to day. We start there.
What we do.
Every service is produced in-house. Billboard placement and press-release distribution run through established partners. When you work with Mint Ops Marketing, you work with our team from start to finish.
Search visibility built for how dental patients look for care.
Every SEO engagement starts with the services you want patients in your area to find you for. We check the search volume and local competition for those terms and pursue the ones worth winning. Your rankings and traffic stay visible in your client portal for the whole engagement.
A social page that shows patients your clinic before they book.
Patients who find you on Google, through a referral or from a flyer look you up before they book. We plan, create and post content about your real team and clinic on a steady schedule, so your page is current on the day they check. Your social calendar is visible in your client portal.
Google and Meta ads, run when ads are the right move.
Google Ads reach patients who are searching for dental care now. Meta Ads reach people near your clinic on Facebook and Instagram before they need a dentist. We recommend ads when your clinic has room for new patients, and we tell you first if recall or scheduling is the real problem.
Prices are management fees. Ad spend is separate and paid to Google or Meta at cost, with no markup.
Your clinic website, built and kept current for one monthly fee.
A typical agency charges $3,000 to $10,000 up front for a clinic website that then goes out of date. We charge one monthly fee with no upfront build cost, and we update the site whenever your clinic changes.
See dental clinic websites →Included every month
See exactly where your clinic stands before you spend a dollar.
Our free SEO audit runs on SE Ranking. It asks for your website, a keyword, your name and email, and emails you the report.
You can run it on your own clinic.
You can run it on your competition.
Most of our clients do both.
The website address, keyword, name and email you enter are processed by SE Ranking outside Canada. SE Ranking passes your name and email to us so we can follow up about the results. You can opt out at any time. See our Privacy Policy.
Work we’ve done.
Every clinic we’ve worked with had a different starting point, a different market, and a different definition of success. Each project started with a clear goal. Ask us what it produced for that clinic.
32% New Patients
Website, Google Ads, Meta Ads
32% growth in new patients over 12 months, driven by targeted Google Ads built on geographic search analysis before launch.
Start from Scratch
Website
A brand-new website built from the ground up — no existing site, no template. Clean, professional, and ready to attract patients.
Increase New Patients
Website
A bilingual English/French website built to serve Montreal's diverse patient base and meet the expectations of Quebec's market.
Build from Scratch
Logo, Website, Business Card
Full Brand Built from Scratch
Everything you need to know.
It all starts with a conversation.
Every clinic we’ve worked with started the same way: a conversation about where they are, where they want to be, and whether the gap between the two is a marketing problem or something else entirely.
Sometimes it is a marketing problem. Sometimes it isn’t, and we’ll tell you that too. Tell us about your clinic. We’ll tell you what we’d recommend and what it would cost.